AI, GEO & answer engines
Optimisation for generative engines, AI overviews, and the zero-click landscape — not just ten blue links.
AI SEO, AEO & Digital PR Advisory
Veteran tech entrepreneur and AI search strategist. Helping brands establish high-tier link equity, verifiable entity authority, and dominant visibility across Google, ChatGPT, Perplexity, and Claude.
Hasan Saleem is an AI SEO pioneer, digital strategist, and founder of DirJournal and DSS MEDIA with 22+ years of experience engineering search architecture.
As featured in
22+
Years in search
30K+
Verified entities
100+
Brands scaled
7
Active digital properties
Optimisation for generative engines, AI overviews, and the zero-click landscape — not just ten blue links.
Verifiable entity signals, schema triangulation, and knowledge-graph authority that survives algorithm shifts.
Editorial placements and earned coverage that transfer real authority and traffic, not vanity metrics.
Owned digital properties compounded across decades — the same discipline applied to advisory clients for durable market position.
Case study · DirJournal
2007 → present
DirJournal’s individual business listing pages serve structured JSON-LD (Organization, BreadcrumbList, ProfessionalService, and FAQ data) directly in the server-rendered HTML, backed by edge-cached delivery and a dedicated llms.txt endpoint — built specifically for AI crawlers to parse and cite, spanning 30,000+ verified listings.
“Knowing Hasan for 15 years and having worked with him, I've seen his work in the digital marketing space first hand. If you're looking for someone familiar with online publishing, internet marketing, and content creation + promotion, then Hasan is your guy. His skills and knowledge don't come solely from working with clients, but also as a serial online entrepreneur himself.”
“After just a few months of working with Hasan — I was supremely impressed. Not just by his results, but also by his relentless work ethic and his ability to 'get it.' I would confidently say that Hasan is one of the top online marketers out there. He is a force to be reckoned with, especially when it comes to content creation, promotion, and distribution. Aside from that, he is reliable and an all-around great human.”
“I've worked with Hasan for more than a decade, on a variety of projects and web properties including SEO content and an early social media publication. Hasan is often ahead of the game as the SEO and social media industries change. His strong leadership, industry understanding, work ethic, and foresight make him someone I'm happy to work with and someone I've referred numerous others to work with over the years.”
We map your entity footprint, schema coverage, and knowledge-graph signals, then isolate the gaps blocking authority.
We earn editorial placements on verified authority sites, building a defensible link graph that supports entity credibility.
We implement structured data across owned properties, press coverage, and citations to reinforce one consistent identity.
We optimise for AI overviews, answer engines, and zero-click search so the brand appears wherever the question is asked.
Navigating the transition from traditional search indexing to autonomous AI agent discovery.