AI SEO, AEO & Digital PR Advisory

Hasan Saleem

Veteran tech entrepreneur and AI search strategist. Helping brands establish high-tier link equity, verifiable entity authority, and dominant visibility across Google, ChatGPT, Perplexity, and Claude.

Hasan Saleem is an AI SEO pioneer, digital strategist, and founder of DirJournal and DSS MEDIA with 22+ years of experience engineering search architecture.

22+

Years in search

30K+

Verified entities

100+

Brands scaled

7

Active digital properties

Capabilities

01

AI, GEO & answer engines

Optimisation for generative engines, AI overviews, and the zero-click landscape — not just ten blue links.

02

Entity architecture & knowledge graphs

Verifiable entity signals, schema triangulation, and knowledge-graph authority that survives algorithm shifts.

03

High-tier digital PR & link equity

Editorial placements and earned coverage that transfer real authority and traffic, not vanity metrics.

04

Strategic portfolio longevity

Owned digital properties compounded across decades — the same discipline applied to advisory clients for durable market position.

Case study

Case study · DirJournal

2007 → present

Legacy Infrastructure Modernization in Practice

DirJournal’s individual business listing pages serve structured JSON-LD (Organization, BreadcrumbList, ProfessionalService, and FAQ data) directly in the server-rendered HTML, backed by edge-cached delivery and a dedicated llms.txt endpoint — built specifically for AI crawlers to parse and cite, spanning 30,000+ verified listings.

Recommendations

Knowing Hasan for 15 years and having worked with him, I've seen his work in the digital marketing space first hand. If you're looking for someone familiar with online publishing, internet marketing, and content creation + promotion, then Hasan is your guy. His skills and knowledge don't come solely from working with clients, but also as a serial online entrepreneur himself.

Syed Balkhi

Founder & CEO, Awesome Motive

LinkedIn recommendation

After just a few months of working with Hasan — I was supremely impressed. Not just by his results, but also by his relentless work ethic and his ability to 'get it.' I would confidently say that Hasan is one of the top online marketers out there. He is a force to be reckoned with, especially when it comes to content creation, promotion, and distribution. Aside from that, he is reliable and an all-around great human.

Gaetano Nino DiNardi

Growth Advisor, AI SEO for B2B SaaS

LinkedIn recommendation

I've worked with Hasan for more than a decade, on a variety of projects and web properties including SEO content and an early social media publication. Hasan is often ahead of the game as the SEO and social media industries change. His strong leadership, industry understanding, work ethic, and foresight make him someone I'm happy to work with and someone I've referred numerous others to work with over the years.

Jennifer Mattern

Digital media specialist, founder of 3 Beat Media

LinkedIn recommendation

How we work

  1. 01

    Entity & knowledge graph audit

    We map your entity footprint, schema coverage, and knowledge-graph signals, then isolate the gaps blocking authority.

  2. 02

    High-tier digital PR & link graph

    We earn editorial placements on verified authority sites, building a defensible link graph that supports entity credibility.

  3. 03

    Multi-layer schema triangulation

    We implement structured data across owned properties, press coverage, and citations to reinforce one consistent identity.

  4. 04

    Generative engine dominance

    We optimise for AI overviews, answer engines, and zero-click search so the brand appears wherever the question is asked.

See the full process

Commodity vs. senior advisory

Commodity link vendors

  • Bulk outreach lists
  • Generic DR30+ guest posts
  • One-off link orders
  • No entity strategy
  • Vendor dashboards only

Senior advisory

  • Editorial-relationship pitching
  • Verified authority placements
  • Strategic campaign architecture
  • Knowledge-graph & schema alignment
  • Custom reporting plus senior advisory

Advising Founders & Enterprise Brands on Entity Architecture

Navigating the transition from traditional search indexing to autonomous AI agent discovery.