Amid the intense competition in the business world today, companies aim to capture the attention of potential customers and persuade them to try their offerings by highlighting their distinctive strengths and differentiators. While many companies opt to simply declare their competencies on their websites, more nuanced approaches can have a great impact.
Creatively positioned written, visual and audio website content, in addition to an inviting, easy-to-navigate user experience and user interface design, allow businesses to better communicate their outstanding attributes to their target audiences. Here, Forbes Agency Council members share how a company can demonstrate its strengths organically via its website homepage and leave a lasting impression on visitors.
