Digital marketing is an excellent avenue for startups to increase their visibility and attract new audiences and customers. A third of customers discover new brands via social media – the younger, the higher the share. Data by Google shows that 49% of consumers use the search engine to look for new products.
Consequently, it’s unsurprising that social networks and business websites are the two most important marketing channels in 2023 — with over 80% of marketers harnessing these avenues to reach potential customers. That’s closely followed by email marketing – unsurprisingly, given that, on average, email packs $36 of return on every $1 spent on it.
The bottom line? Startups must have a solid digital marketing strategy to stay competitive.
However, many new contenders make basic mistakes when drawing up their strategies. Here are the five worst pitfalls — and how to avoid them.