Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media platforms.
TikTok, YouTube Shorts and Instagram Reels have all seen meteoric growth, garnering billions of users. According to Statista, Shorts alone boasts 30 billion views daily and 1.5 billion monthly active users in 2023.
Consequently, vertical short-form video has immense potential for digital marketers and businesses alike, and many now incorporate it into their strategies.
However, there are several typical pitfalls you need to dodge to leverage the full power of vertical video. Here are the seven most common short-form video mistakes to avoid in your marketing strategy.
