Takeaways:
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Patience Over Viral Dreams: View short-form video as a long-term consistency game rather than an overnight success tool.
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The Power of the 15-Second Hook: Modern attention spans favor zesty, high-energy clips under 34 seconds with an immediate visual or verbal hook.
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Relatability Trumps Trends: Skip generic dance challenges for “Day in the Life” or “How-To” content that actually showcases your brand’s unique expertise.
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Accessibility is Non-Negotiable: With 69% of users watching on mute, professional captions are essential for retention and engagement.
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Humanize for Your Audience: Since vertical video skew younger (Gen Z/Millennials), adjust your presentation style to be more authentic and less corporate.
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Every Video Needs a Mission: Never post without a clear Call to Action (CTA), whether it’s a “Follow” or a “Check Bio,” to ensure your views turn into value.