At least 97% of the people who visit your business’ website leave without taking any conversion action. They don’t buy anything. Don’t add anything to their carts. Don’t even subscribe to your newsletter. And 70% of them will never come back.
In short: Converting customers is a massive challenge. Retaining those new customers can be tricky, too. However, there are proven strategies you can apply to increase your conversion and retention rates. Fundamentally, these tactics rely on data, customer communication, and social proof.
