Takeaways:
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Prioritize Skill Over Experience: In emerging industries, look for candidates with high “transferable skills” and a deep commitment to your mission rather than just a perfect resume.
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Scale Your Infrastructure Early: Choose productivity tools like UCaaS and CRMs with future scalability in mind to avoid costly technical migrations as you grow.
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Turn Every Interaction Into Data: Treat early customer feedback as a product development goldmine—use CRM surveys to capture the “why” behind every success and failure.
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Adopt High Impact Guerilla Tactics: When budgets are tight, skip broad campaigns for hyper-targeted, bespoke marketing that builds a cult-like core audience.
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Cultivate Long Term Funding Handshakes: Success is often about who knows your vision; prioritize networking at niche-specific events to find partners who offer resources beyond just capital.